What Are The Best Practices for Annual Subscription Renewal Reminders in Recurly?

Proactive Communication for Annual Renewal

For high-value, long-term subscriptions, such as annual plans, proactive communication is essential for customer retention. Recurly Subscriptions provides an automated system for sending renewal reminders.

Recommended Email Template and Timing

To ensure high retention and clarity, use the designated email template and follow these customization best practices:

1. Template Selection

• Template to Use: Use the Subscription Renewal Reminder email template.

• Location: This template is found under Configuration > Email Templates in your Recurly Subscriptions instance.

2. Customization and Required Information

The template should be customized to provide the customer with all necessary details clearly and concisely.

• State the Renewal Details: Clearly state the renewal amount and the exact renewal date.

• Display Payment Method: Specify the payment card that is currently on file for the transaction.

3. Include an Actionable Link

Provide customers with a secure, one-click link so they can easily manage their account details before the renewal occurs.

• Link Type: Include the Hosted Account Management URL parameter: {{account_hosted_maintenance_url}}.

• Purpose: This link allows the customer to securely review their account details or update their payment method instantly if needed.