How do I use cohort analysis in Recurly Commerce?

Cohort Analysis helps you understand subscriber retention by grouping customers based on when they first subscribed and tracking how long they stay active.

Who can access it?

This feature may not be included in the Core plan. It may require an additional cost. Contact your Recurly account manager or Recurly Sales for upgrade options.

What does it show?

Cohort Analysis groups subscribers by their first purchase date and shows how many remain active or renew their subscriptions over time.

Why use it?

• Identify which signup periods lead to better long-term retention

• Compare how well different promotions or campaigns retain customers

• Spot churn trends early based on how steep or flat the retention curve is

How to use it

1. Open the Cohort Analysis view in Recurly Commerce Analytics

2. Choose whether to view retention rates or subscription counts

3. Each cohort represents a group of subscribers who started in the same period

4. Review how many of them are still active over time

5. Flatter curves indicate stronger retention, while steep drops show potential churn risks

For more details, visit our Recurly Commerce Product Documentation.