How Can I Use Exports to See How Many Subscribers Canceled During Their Trial?

To see how many subscribers canceled during their trial period, you can use the Subscriptions - Churned export and compare the trial and expiration dates.

Here are the steps to follow:

1. Download the Subscriptions - Churned Export:

   • In the Recurly Admin Console, go to Analytics > Exports.

   • Download the Subscriptions - Churned export.

2. Filter by Churn Reason:

   • Go to the expiration_reason column and filter out either voluntary or involuntary churn reasons, depending on which category you are looking at.

3. Compare Trial and Expiration Dates:

   • Compare the trial_ends_at date with the expires_at date column.

   • If the subscription expired on the same date as the trial_ends_at date, this indicates that the customer canceled during their trial and was never billed.

   • If the expiration date is after the trial_ends_at date, this means the subscription did convert and the customer was billed.