What general analytics are available in Recurly Commerce?

The General Analytics dashboard gives you a high-level view of your subscription business performance, with flexible filters, comparisons, and detailed summaries.

Who can access it?

This feature is available to all merchants on any Recurly Commerce subscription plan.

What does General Analytics include?

General Analytics provides insight into overall subscription health through:

• Gross sales and order volume

• Average order value

• Monthly and daily executive summaries

• Comparisons to previous time periods

Key metrics you’ll see

Total gross sales
Shows subscription sales over time with a line graph. The solid line reflects your current period; the dotted line compares to the previous period.

Average order value
Tracks how much customers spend per subscription order (including initial orders and renewals).

Subscription orders processed
Displays the total number of subscription orders for the selected timeframe.

Monthly executive report definitions

• Gross Subscription Sales – Total subscription sales including tax and shipping

• Subscription Sales (from first orders) – Initial subscription purchases only

• Subscription Sales (from recurring orders) – Recurring renewals only

• Subscription Orders – Total count of subscription transactions

• Gross Subscription Sales (from one-time add-ons) – Sales from items added to a subscription order

• Subscription Orders (with one-time add-ons) – Number of orders with add-ons

• New Subscriptions – Initial subscription orders this month

• New Migrated Subscriptions – Subscriptions migrated from another platform

• New Subscribers – First-time subscription customers

• New Migrated Subscribers – Migrated subscribers with at least one contract

• Active Subscriptions (including paused & dunning) – Subscriptions not cancelled at month-end

• Cancelled Subscriptions (ending) – Subscriptions marked as cancelled

• Actively Cancelled Subscriptions – Cancelled by customer or merchant

• Passively Cancelled Subscriptions – Cancelled due to failed payments/dunning

• Migrated Cancelled Subscriptions – Imported subscriptions already cancelled

• Paused Subscriptions – In a paused state

• Failed/Dunning Subscriptions – In a failed payment/dunning state

• All Subscriptions (ending) – Total subscriptions regardless of status

• Active Subscribers – Unique customers with at least one active, paused, or dunning subscription

• Churned Subscribers – No longer have any active, paused, or dunning subscriptions

• Actively Churned Subscribers – Cancelled by user or merchant

• Passively Churned Subscribers – Cancelled due to payment failures

• All Subscribers (ending) – Active + churned subscribers at month-end

Daily summaries

Subscription daily summary
A day-by-day view of the monthly metrics above

Subscriber daily summary
Shows daily counts of new, active, and churned subscribers

Note: Metrics are calculated in your store’s timezone and may not match Shopify data due to different aggregation methods.

For more details, visit our Recurly Commerce Product Documentation.