What Is the Difference Between 'Active Subscribers' and 'Active Subscriptions'?

The difference between these two figures is what they count: "Active Subscribers" counts individual customers, while "Active Subscriptions" counts each individual subscription.

• Active Subscribers: The Active Subscribers figure within the Subscribers dashboard counts individual subscribers. This means if one customer has multiple active subscriptions on their account, they will still only count as one subscriber for this figure.

• Active Subscriptions: The Active Subscriptions figure within the Plans dashboard counts individual subscriptions, including multiple ones per individual account. This figure is a better option if you need to see how many active, individual subscriptions are on your site.