How Do You Offer a Free Trial to Specific Customers in Recurly Subscriptions?

To selectively offer a trial period to specific customers without applying it globally to a plan, use a Trial Coupon in Recurly Subscriptions. This method allows you to give new subscribers custom free trial lengths or grant a trial period on plans that do not normally include one.

Set up a Trial Coupon for select customers

Follow these steps to create and distribute a Trial Coupon:

1. Log in to your Recurly account.

2. Navigate to the Coupons section and select Create Coupon.

3. Choose Trial Coupon as the discount type.

4. Define the duration and trial length parameters for the coupon.

5. Select the specific Recurly Subscriptions plan or plans where the coupon applies.

6. Save the coupon and distribute the coupon code directly to the chosen customers.

When these selected customers redeem the coupon during checkout, they receive the designated trial period while standard signups continue under the regular plan rules.

Important considerations for plans without standard trials

If you apply a Trial Coupon to a plan that does not naturally feature a free trial, Recurly Subscriptions cannot trigger the Trial Ending Reminder email. Ensure you inform eligible customers about their trial expiration through alternative communication channels if necessary.