How do I configure transactional emails in Recurly Commerce?

Transactional emails keep your subscribers informed at every key point in their subscription—no code or extra cost required.

Before you begin

• Emails must remain informational (not promotional)

• These are automated messages triggered by subscription events

What are transactional emails?

Transactional emails are sent to confirm actions like new subscriptions, orders, failures, and cancellations. They help keep subscribers informed and reduce support requests.

Why use them?

• Reduce support tickets by proactively communicating subscription status

• Improve retention by alerting customers before issues arise

• Customize email templates to match your brand

Recommended emails to enable

We recommend turning on at least the following emails:

• Subscription created – Confirms a new subscription order

• Order placed – Confirms an order has successfully gone through

• Failed payment method – Alerts customers to update payment details

• Subscription cancelled – Confirms the subscription has ended

• Product out of stock – Notifies when a subscribed product is unavailable

• Upcoming order – Reminds customers of their next renewal 3 days in advance

• Gift subscription created – Confirms a gift subscription was processed

How to customize email content

Use the built-in rich text editor to make changes:

• Insert and resize images

• Change fonts, colors, and spacing

• Use the HTML source view for advanced customization

Once saved, your updated email templates will automatically apply to future notifications.

For more details, visit our Recurly Commerce Product Documentation.