To provide clarification, the New vs. Renewing categories in the Subscribers dashboard are not based upon the subscription, but rather on the account:
- A subscriber is considered "new" if they are creating their first subscription.
- A subscriber is considered "returning" if they were previously a subscriber, churned for at least 1 day, and has now opened a new subscription.
Based on this logic, if a new or returning subscriber has 2 active subscriptions on their account, they would still only count as "1" for the Subscriber Analytics.
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