Gift plans are separate plans used just for gift sign-ups. These are generally configured to have the gifter pay once up front for a number of months of service for the recipient.
- Gift subscription lives on the gifter's account
- Gift subscription starts at the time of gift purchase
- Merchant handles gift messaging and delivery to the recipient
Gift plans are best for businesses selling physical goods that want to move specific inventory at the time of purchase and not guess what inventory is needed when the recipient finally redeems the gift. Digital services businesses may like a gift plan approach if they have a simple billing model with one plan option for the gift recipient. Both physical goods businesses and digital businesses with one plan will want to consider offering the optionality of both gift plans and gift cards to provide the most flexibility to the gifter and recipient.