Evaluate the concentration of subscriptions in each plan or across all plans.

 

The Plans Report calculates the total number of subscriptions in each plan for a selected time range

What's included in this report?

  • A subscription is counted in a plan if it is live on that plan in the time range selected, including in trial canceled (but not yet churned) or in a paused state. This count also includes $0 subscriptions and subscriptions purchased with a gift card.
  • For weekly and monthly intervals, the total number of subscriptions in a plan are counted at the end of that interval.
    For example, if a subscription is in Plan A from April 1st to May 20th, but then upgrades to Plan B before May 31st, the month interval will count 1 subscription in Plan A for April and 1 subscription in Plan B for May. The daily interval will show the exact date of subscription change.

Ways to use

This report can help answer questions like:

  • Which of my plans are most popular?
  • Does the concentration of subscriptions in a plan change over time or seasonally?
  • Have marketing events or product changes impacted subscription growth in certain plans?